List out a few demographics of your customers such as:
Are they a local market?
Are they businesses, individuals or families?
What level of knowledge do they have about your products?
What do they want right now, when they are searching for you?
You also need to show why your business is the best at getting the desired results for your customer. Answer these questions about your campaign:
What makes your business unique, and different than your competitors?
What are your key unique selling points (USP)?
What are you offering right now to get your customer to click your ad?
You are getting seen by potential customers exactly when they are searching for your offer, product or service. Think like your customer. List out what you think they would be typing into Google when they want what you’ve got.
Your keywords are one of the most important parts of your Ads campaigns. List out up to 10 potential keywords or keyword phrases relevant to your business.
How are we going to motivate your customer to take the action that you want? Before we write your ad copy, list out a number of results-oriented Call-to-Actions (CTA’s).
It’s always wise to keep attuned to the choices your customers have. Check out what your competition is doing with Google ads, or other advertising strategies too. Research your competition by searching for the keywords you’ve chosen, or search for your competitors names directly in Google. Then list out the strengths and weaknesses of their campaigns. Then, we can determine how you can outsmart them, to win more customers.
Do you offer better service? Are you more value oriented? If they are on Google Places, are you? Are there different keywords you could be using? Can you make a clearer CTA? Do you have a phone number for increased mobile optimization?
With Google Ads, there’s almost a limitless number of ways to track and measure your campaign metrics. What you measure will depend largely on what you want out of your campaigns. List out the metrics you need to watch such as:
Number of clicks to your contest landing page
Number of email leads
Number of sales
Value of sales
Return on Investment (ROI)
This will help us determine the success of the campaign and provide metrics for improvement.
