ETHIOPIA NITRO COLD BREW
VIDEO / PRODUCT DESIGN / PHOTOGRAPHY
We teamed up with Joe Bean Roasters to create a limited edition, single origin nitro cold brew. While that sentence was a mouthful, so was this cold brew. We had a lot fo fun with this one!
joe bean coffee roasters. ethiopia 'limited release' nitro cold brew.
flew off the shelves in less than one week
the
CONCEPT
Create a cold brew that we haven't seen on the shelves before. The idea was a Limited Release single origin cold brew. Quantities were limited, and once sold out, it was no longer available.
the
PROCESS
Create a limited brand that is marketable and intriguing to an already saturated market. Launch a test phase for a new product not seen in the local coffee market.
the
WORK
Design a limited edition can label for this specific Ethiopia cold brew. With strawberry and floral notes in the taste profile, we pushed the red overlay to accent the strawberry, and the floral patterns to push the floral notes that were inside the can.